Western & English Today

FAL 2013

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/156105

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Page 9 of 63

PUBLISHER'S forum Fashion Forward … Step on the Gas! T exasLeather MANUFAC TURING Me, a trendsetter? Well, I had never really considered myself thus until reading Johnny D. Boggs' manuscript for this issue, "It's a Bull Market for Straws." Te straw hat manufacturers that Boggs interviewed are literally spinning straw into gold as more and more folks discover what I have: A Western straw brim — especially if it's one of the new ones with the beautifully patterned ventilated crowns — is not only ideal headwear in the saddle, it keeps Associate Publisher & Editor Susan L. one a good deal cooler and less Ebert, sporting her SunBody palm, exposed to the perils of sunburn releases a Llano River largemouth bass. and risk of skin cancer while fshing, gardening, hiking, birding or in other outdoor pursuits than does a ball cap or visor. Sales of Western straw hats are exploding, and so are the styles they come in: Just turn to Boggs' feature beginning on page 50 and you'll see what we mean. And speaking of trendsetting: Our Spring 2014 Fashion Forecast showcases some of the most dynamic, fashion-forward styling to ever grace the Western market. It's an all-American melting pot comprising good ol' red, white and blue in an array of vintage-look weathered washes, accented with Native American beading, Aztec and ethnic patterns and exuberant body-conscious fts. You'll fnd that Spring 2014 brings bolder treatments than the muted pastels that defned years past: Colors are vivid and clear, patterns are bold and skirts are waaay short: Remember, history has proven that when short skirts are trendy, the economy booms! Turn to page 24 for our "America Found: Route 66 Road Trip" photo shoot, replete with sources to put these stunning fashions at your fngertips and in your stores. Tanks to the styling knack and photographic expertise of husband-and-wife team Michael and Shelle Neese at Studio Seven Productions, your sales associates will have a plethora of ideas to use: in your store windows, on your mannequins and ultimately, on your delighted customers. And although our straw hats and spring fashion features focus on Spring 2014, it's not slipped by us that many of you are still stocking up for the busy holiday season. Corinne Joy Brown's roundup beginning on page 44 entitled "Luscious Leather Accessories" will give you a jump-start on selecting stocking stufers for your store, even before heading to the September markets. So crank up your engines, pardners, and step on the gas! TexasLeather.com Phone 903-378-2100 • Phone 800-284-2358 Fax 903-378-2101 • Fax 800-935-2358 8 Western & English Today Susan L. Ebert, Associate Publisher & Editor sebert@wetoday.com FALL 2013

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