W&E; Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.
Issue link: http://wetoday.epubxp.com/i/267070
26 Western & English Today EARLY SPRING 2014 retardant footwear, Frazier says, he's following specs required in the United Kingdom. Outback Trading Company has stepped boldly into the boot business, as well. Several years in development, its new line of men's and ladies' boots features oiled, natural full-grain tumbled leather with a waterproof membrane, a removable EVA cushioned insole and an oil-resistant rubber outsole — all with that rugged Outback appeal that complements both Western and English attire. T e core business seemingly took a supporting role to fashion over the past few years, but that's changing, too. Core, in fact, is the new focus at Rocky. "Durango has been growing, and we see the Western business is growing," says Amber Vanwy, national sales and marketing manager for Rocky's Durango brand. "So what we've done this year is refocus Rocky. We want to make sure we do that with a dedicated sales force, and we have been honing down the line to what ranchers and horsemen and farmers are wearing." Such as Rocky's Farmsted line. "It's Rocky's most basic boot, for the younger audience who doesn't need all the technology but wants a Western boot they can work in," Western marketing manager Kristin Dille says. Rocky's Interf ex line features "super f exible" boots with direct-attached outsoles. "T e outsole's never going to fall of the boot," Dille says. "It's the only boot on the market right now with a direct-attached outsole." An addition to Rocky's buckaroo boots, Ranch Master comes with lugged outsoles. "Just enough for traction but still great for riding," Dille says. Over at Justin Brands, Chippewa is reaching out to women with its f rst ladies boot as in the American- made Arroyo line of durable boots with Vibram outsoles. "It's for the lady who doesn't want all the frills of a fancy boot," Chippewa's Wayne Downing says. "It's the working cowgirl boot." Justin has introduced new styles in its AQHA and Bent Rail lines, with a focus on new colors. Nocona is targeting core cowgirls with boots aimed for the high school rodeo scene and featuring fun prints and leathers with a metallic feel. And Tony Lama is featuring crackled bull DAN POST FERRINI USA JUSTIN ABOVE: Men's boots, clockwise from upper left: Road Leather Roper by Justin Boots; Style No. CL2058 by Lucchese, the Canestro Cognac by Boulet Boots; Stampede Series Style No. L7310 by Justin Boots; Ruf Stock in saddle brown with green top by Twisted X Boots; Style No. DP3030 by Dan Post Boots; Silver Series Style No. 4501 by Justin Boots and Style No. S1110 by Anderson Bean Boots. INSET: Black cherry caiman with embroidered shaft by Ferrini USA. JUSTIN JUSTIN ANDERSON BEAN TWISTED X BOULET LUCCHESE 0314 Western Boots2.indd 26 2/21/14 11:49 AM