Western & English Today

EARLYSPR 2014

W&E; Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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2 Western & English Today EARLY SPRING 2014 CONTENTS early spring Western & English Today ™ , (ISSN 1522-7308) Vol. 18 Issue 2, March 2014. Western & English Today is published 5 times per year: January Source (January), Early Spring (March), Late Spring (May), Summer (July), Fall (September) by American West Media L.L.C., 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. Periodicals Postage paid at Dallas, Texas, and additional entry points. Western & English Today is sent free of charge to qualified Western and English industry retailers. Subscription rate for all others is $30 per year. Postmaster: Send address changes to Western & English Today, 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. TM 14 36 22 Features 22 IT'S A LOVE EVERLASTING FOR WESTERN BOOTS Western boots reign supreme in both the core market and in mainstream fashion — with no signs of waning appeal. Johnny D. Boggs 32 START KIDDING AROUND Boots for the small fry are big-time business. Johnny D. Boggs 36 HATS OFF TO THE SHIRT A classy Western shirt speaks volumes about a man before he utters a single word; ditto for the ladies, too. Corinne Joy Brown Departments 14 MANUFACTURER PROFILE: TOM BALDING Tom Balding Bits & Spurs is crafting a legacy, bit by bit. Susan L. Ebert 18 EQUITECH: GROOMING TOOLS Riders can groom with zoom using these state-of-the-art tools. Alana Harrison 40 HOT TICKET: MONTANA SILVERSMITHS Retailers can grow prof ts with Montana Silversmiths' expanded licensed products of erings. Susan L. Ebert Regulars 6 PUBLISHER'S FORUM 8 INDUSTRY NEWS 12 NEW PRODUCT ROUNDUP COVER PHOTOGRAPHY AND STYLING: Studio Seven Productions, studiosevenproductions.com, (505) 268-4582/shelneese@msn.com. ON HIM: Jeans by Cowboy Up, boots by Black Jack Boots, spurs by Tom Balding Bits & Spurs. ON HER: Ring by Douglas Magnus, shirt and skirt by Tasha Polizzi, boots by Lane Boots. 0314 TOC.indd 2 2/21/14 11:25 AM

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