Western & English Today

SUM 2014

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Page 21 of 39

T ough and durable, practical and comfortable, jeans belong to the history of the West. As cowboys, cowgirls and working ranch hands know, you can't get the job done without them, and jeans have become ubiquitous in all other walks of life as well. Jeans have never looked or felt so good, and they never have been so applicable to so many body types and such a variety of tasks. Te clothing lines created from this remarkable, all-American fabric have circled the globe and redefned the well-dressed man and woman. As the pendulum swings from dark fnishes to light, from embellished to plain, from cigarette jeans to straight legs or relaxed, an essential message prevails: Jeans remain a fashion favorite. According to the May 2014 Indian Textile Journal, fve billion pairs of jeans are produced every year. Although both men and women purchase jeans for work, ca- sual and even dress wear, the power's undeniably in the purse. According to research conducted for the 2013 Intuit Consumer Spending Index, overall consumer spending increased by 9 per- cent from 2009 to 2013. And although men consistently spend more on such purchases as alcohol and entertainment, when it comes to apparel, the ladies outspend men by more than 20 per- cent. Look to these manufacturers' brand-new oferings to help you reel the gals — and the guys, too — into your store. The ubiquitous all-American wardrobe staple leaps from the saddle and the barnyard into the boardroom and the nightclub — in sizes for every shape and styles for every taste. by Corinne Joy Brown DEN nia! DEN nia! SUMMER 2014 20 Western & English Today MONTANA WEST USA 0714 DENIManiaSLEjml.indd 20 6/18/14 4:00 PM

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