Western & English Today

SUM 2014

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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L adies' jean styles this season take the lead. New releases at Petrol Jeans , especially for Holiday 2014, can be worn day or night and come in elegant, comfortable fts with a clean- er dark fnish that complement dressy tops. Sexy sandblasting on the thighs — front and back — accentuates curves. Embellishments range from lavish designs em- broidered or applied on the back pockets, upper thigh and even below the knee. For Spring 2015, Petrol embraces the casual sophisticated Santa Fe look, expressed through rich surface embroidery on jeans with thicker stitching and studs. Petrol targets ladies 25 to 45, and the various fts ofer superb comfort thanks to 2 percent spandex woven into 100 percent cotton denim, plus a universal midrise. With denim options from leggings to capris to walking shorts, Petrol's lifestyle approach makes it easy for buyers and consumers. Te average MSRP is $79.99. Trinity Ranch by Montana West USA made the leap from accessories to jeans just 18 months ago, with eye-popping oferings. By adding jeans to its product base, established customers acquired new options. Te line is a boot-cut junior ft, available in 19 styles ranging from size 0-17, with an average 34-inch length (a select few run 36-inch). At MSRPs from $50 to $76, Trinity Ranch carves out an afordable niche in the fashion jean category. Designed in Texas and manufactured abroad, the collection delivers just what customers want today: Te jeans are lavished with embroidery, appliqué and, in some cases, rhinestone studs, important for markets where bling is in demand. Solidly successful among boutique stores, Trinity Ranch welcomes broader-base retailers as well. Adiktd creates jeans for a sophisticated female customer. Te line ofers a full range of special sizes for Juniors and even ones for Missy, from 00 to size 18. "Te rise of women in competitive sports," said marketing director Dan Stewart, "has resulted in more and more high school-age athletes with more athletic fgures. Whatever the build, our jeans ofer a great ft, thanks to the 2 percent spandex woven into the denim and our special custom patterns. Even the laundry process and pH factor contribute to how our jeans look and feel." With its strongest markets in the northwest, Adiktd attracts both cowgirls nationwide and mainstream fashionistas. Its current oferings include a low rise, mid rise and the aforementioned athletic ft that's roomier in the upper hip, seat and thigh. Te major business revolves around classic boot-cut, straight leg and skinny styles, available in short, regular and long lengths, with 32-, 34- and 36-inch LADIES Western & English Today 21 SUMMER 2014 MONTANA WEST USA PETROL JEANS ROCK & ROLL COWGIRL ADIKTD 0714 DENIManiaSLEjml.indd 21 6/18/14 4:01 PM

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