Western & English Today

SUM 2014

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Page 25 of 39

inseams. A wide range of waist sizes with dual sizing starts with size 00 (25-inch) all the way to size 18 (36-inch). Watch for new changes this fall in labeling and jean detail. MSRPs range from $74 to $90, but a replenishment jean priced under $60 launches around Holiday 2014. "Adiktd hopes to simply make girls and women feel good," Stewart said. "And remember: Our name isn't a negative. We like to say we're addicted to life — a positive addiction." Rock & Roll Cowgirl creates ladies' jeans that demand to be noticed. Courting the junior market, Rock & Roll Cowgirl's three primary fts drive the coming season. For starters, the junior boot-cut boyfriend ft in a medium wash features a zip fy, back pocket cross-stitch embroidery and stud detail. Matching embroidery on the side seams and coin pocket, plus antique rose hardware, add more pizzazz. Heavy ivory topstitching and a leather Rock & Roll Cowgirl waistband label clearly mark the brand. For cowgirls, the W7-9516 answers the need for a junior riding ft (higher in the back) in a dark vintage wash, boot-cut style. Heavy ivory embroidery on the back pockets (no studs to scratch your saddle!) complements the brushed silver tone hardware and black Rock & Roll Cowgirl label. Te dressier W6-9492 adds shimmery crystal and black rhinestones on the back pockets, plus heavy, white top-stitching and antique silver-tone hardware. Zip fy and Rock & Roll Cowgirl label here, too. Sizes 32-, 34- and 36-inch for the inseam and sizes from 24- to 34-inch waist for all styles. MSRP for the three fts averages $100. Stetson Apparel , licensed to Karman, Inc., reaches a broad market with tempting options in ladies' jeans defned by darker, cleaner washes; shorter shorts; and narrower, skinnier silhouettes in jeans and capris, ofen worn with longer, fowy tops. Boyfriend jean silhouettes (a looser, baggier ft and straight through the hip/ knee/leg opening) look great with shorter, boxy, loose-ftting tops. Ladies' fts start with the familiar 816: a classic boot-cut jean that sits low on the waist, hugs slimmer through the thigh and has a slightly fared leg. Te 818 Hollywood with 2 percent spandex ofers a more contemporary boot-cut jean; low on the waist and slim through the thigh and knee — extremely fattering. For those gals who wear jeans inside their boots, the 541 (with spandex) and the 503 Pixie Stix (without) represent stovepipe styles: low on the waist with a straight leg and slim-ft thigh, plus narrow leg openings. MSRPs range from $59.99 to $89.99. Cruel Girl retains its leadership position by making great jeans even better via the latest technology and most popular fts. Ladies' jeans feature the low rise/ slim ft cut. Light fnishes continue to do well for summer, although dark fnishes take the spotlight, too. Hardware (studs) and embroidery thread colors stay mostly neutral for now, but more drama and variety lie ahead for Fall 2014 and into 2015. A good example of its current direction, the "Blake" stands out as a low-rise, slim-ft, boot-cut jean in light stonewash stretch denim with permanganate, whiskers, streaks and hand sanding. Te back pocket features signature embroidery stitch with navy, 24 Western & English Today SUMMER 2014 COWGIRL TUFF STETSON CRUEL GIRL WRANGLER COWGIRL UP 0714 DENIManiaSLEjml.indd 24 6/18/14 4:02 PM

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