Western & English Today

SUM 2014

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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white and pewter threads. MSRP: $79.95. Te "Georgia" succeeds as a mid-rise, slim or relaxed hip/ thigh, boot-cut style. Its stonewash fnish showcases the high-contrast trend with hand sanding, permanganate and eye-catching whiskers across the front. Light and airy signature embroidery on the back pockets defnes this style. Waist sizes 00-19 (X-XL) and inseams from 30- to 36-inch. MSRP: $74.99. Te "Abby," launching in August, flls the need for a mid-rise, slim hip/ thigh, boot-cut jean in dark stonewash denim with hand sanding, permanganate brush, back-knee whiskers, stretch denim, and triple-needle stitching with gold, khaki and white embroidery thread. MSRP: $74.95. Cruel Girl's fts will be consistent season to season. Tese fts represent the new staples: Jeans whose only components scheduled to change each season will be design elements such as the wash, stitching and back-pocket design. Color-coded hang tags will help the consumer identify the product. Cowgirl Up , licensed to Sidran, Inc., excels in the specialty surface treatments jeans fans adore. Fall 2104 and Spring 2015 collections promise plenty of stonewash, vintage and enzyme washes on boot-cut jeans in all collections. Holiday release features more embroidered detail for ladies, especially above the back pockets on the yoke. Te #103 model, more of a riding jean, has embroidery, stitch work and metal studs available in a 32-, 34- and 36-inch waist. Targeting the athletic barrel racer, all jeans are mid-rise except the "Rodeo Royalty," Model CGJ40904. Te full line includes shorts, capris, jeggings and more, woven with 2 percent spandex in waist sizes from 24- to 34-inch and inseams from 30- to 36-inch. For gals whose thing is bling, select styles shimmer with crystals; others use embroidery with thick stitching for the more updated, quality look. MSRP: $79. Cowgirl Tuf , established in 1999 by Lisa Bollin, delights its devoted fans with a well-researched, successfully proven ft. Te addition of 2 percent spandex to high-quality premium denim helps ensure a nice curve-friendly hug; the mid-rise and a tad more fullness in hips and thighs add comfort. No slim cut or relaxed here—just fattering, curve-hugging jeans to make women look their best. Trends now include plenty of whiskering, copper and turquoise studs, and embroidery. One jean features an exceptional pocket pattern — a dream catcher — that cowgirls and cowgirl- wannabes alike will adore. Per demand, crystals glimmer and glint on front and back pockets, brilliant on the newer dark fnishes. Endorsee Angie Meadors, a professional barrel racer, adds celebrity panache to the brand. MRSPs range from $75 to $150. Wrangler maintains its dominance in the ladies' performance jean market, leading with Te Ultimate Riding Jean collection. Te Q-baby jeans with patent-pending "Booty Up" technology (also ofered in Te Ultimate Riding Jean, Premium Patch and AURA from the Women at Wrangler collections) are also top sellers. Wrangler's Rock 47 collection continues to be the fashion- forward junior-size jean for style-conscious cowgirls. Bling and thick pocket stitching, plus new fts and fnishes including a wide variety of washes updated each season, contribute to gals wanting "just one more" pair every time they come through the door. Coming this fall: a boyfriend jean, a skinny jean, a wide-leg trouser and a traditional fare-leg jean — all with a clean back pocket for a change. Expect a skinny jean in the Premium Patch collection later this year as well. MSRP: $61. Men's jeans have never been more customized, versatile and fashion-forward. From the designers at Petrol Jeans , who mix edgy with traditional, you'll fnd an enduring commitment to the lived-in feel of vintage jeans, as in the clothing of the beloved, all-American "motoheads" — the guys who hit the road in a '68 Mustang or Chevy pickup and wore the "lived-in" look. Faded, with a rugged wash, Petrol's broken-in jeans still have miles to go. Ofen, a younger, hipper customer seeks the brand, as well as the man who rides a horse or drives a classic car or motorcycle. Te various styles ofer great back-pocket detail and boot-cut or straight-leg profles; even the straight leg fts over a cowboy boot. Te average MSRP is $49.99. Te men's collection for Rock & Roll Cowboy ofers jeans as rugged as they are relaxed. Finishes are light to medium washes with handsome multi-stitch embroidery on back pockets and either a clean straight leg or the popular boot-cut. Hardware ranges from brushed silver to dark copper to antique rose. Zip fy and the new waistband with the Rock & Roll Cowboy logo are standard, as are inseam sizes 30, 32, 34, 36, 38 and waists 28-42. MSRP: $80. A recent straight-leg standout from Panhandle Slim , the Men's Tuf Cooper Competition-ft, celebrates world champion ENS SUMMER 2014 Western & English Today 25 PETROL JEANS 0714 DENIManiaSLEjml.indd 25 6/18/14 4:03 PM

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