Western & English Today

SUM 2014

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Page 34 of 39

SUMMER 2014 Western & English Today 33 and crushable designs, while its 5168, U-Shape-It Outback is popular because a metal wire in the brim is bendable, allowing wearers to shape the brim to their liking. Montecarlo/Bullhide customers seek bold designs in brims and crowns with embroidery, rhinestones and diferent hatbands, and American Hat Co. is adding an American Flag accent pin to all of its felt hats. Resistol's John Wayne Collection has been a success, Range says, "not only the commemorative movie hats but also modern reinterpretations of his famous hats," while the Relentless Collection, designed by world champion rodeo cowboy Trevor Brazile, focuses on rodeo competitors' needs. "Every hat," Range says, "has a modern, clean look but is also timeless." Charlie 1 Horse's colorful bindings appeal to that dare-to- look-diferent customer. Hatmakers' opinions, however, vary on crown heights and price points. While Milano crowns remain traditional at mid-height with cattleman's creases, Atwood is fnding interest in higher crowns, just as Dallas Hats keeps making more hats with square- or brick-shaped crowns. On the other hand, smaller, tapered crowns continue to grow in popularity for Stetson and Resistol. Bailey's new rodeo crown has proved to be a hit. "We put some throwback crowns in the catalog that were really popular at one time and seem to be stepping up and doing well again," Distasio says. "For the show rings, we still see traditional clean scoop or taco brims with typically the cattleman crown," Distasio says. "Tey are less fashy as the show circuits still believe in the outft matching and the hat not taking away the attention of the rider and horse's performance. For the rodeo world and younger crowds, there is a big turn for lower crowns with wider 4¼-inch and 4½-inch brims, with a wider squared- MONTECARLO BULLHIDE 0714 Fall Felt.indd 33 6/19/14 1:47 PM

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