Western & English Today

SUM 2014

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/335915

Contents of this Issue


Page 9 of 39

8 Western & English Today SUMMER 2014 INDUSTRY news CINCH AND NHSRA SIGN PARTNERSHIP EXTENSION CINCH extends partnership with the National High School Rodeo Association through 2020 DENVER, Colo. (May 30, 2014) — Cinch Jeans & Shirts has extended its apparel and title sponsorship with the National High School Rodeo Association (NHSRA) through 2020. CINCH's commitment to the NHSRA began in 2010 and has grown to include over $60,000 annually in scholarships to junior high and high school rodeo athletes. In addition to scholarships, CINCH helps support administrative operation and event production, which in turn allows for further scholastic and in-arena opportunity for NSHRA members. The NHSRA is a nonproft organization with Colorado headquarters and includes membership in 42 states, Canada and Australia. Over 60 years of commitment to youth rodeo has led to a membership in excess of 12,500 young rodeo athletes. Executive Director James Higinbotham states that High School Rodeo is stronger now than it has ever been. "CINCH has provided unparalleled support of the National High School Rodeo Association for the past four years, which is why we're excited about the extension of that partnership that will now carry through 2020. The dedication CINCH has to our association is evident in the fact that we've agreed to a four-year extension despite the fact that we still had two years remaining on our current contract. In the arena or the classroom, our student athletes will beneft from NHSRA's continued relationship with CINCH." CINCH's commitment to youth rodeo is a core tenant of the company. President David Dean states, "High School Rodeo is a great friend of CINCH. We are proud to support the future of rodeo and shape the leaders of tomorrow." The six-year extension includes continuation as the ofcial jeans and shirts sponsor as well as the presenting title sponsor of the NHSRA at all sanctioned events in the United States, Canada and Australia, including the Junior High division and both national events. (303) 428-5696; cinchjeans.com (800) 466-4772; nhsra.com About Cinch Jeans & Shirts: LEAD, DON'T FOLLOW. Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for Western men both in and out of the arena. Some of the best athletes from the rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of the quality ft and the authentic Western look. From collared shirts with short sleeves or long sleeves to outerwear and athletic gear to fashion-forward Western jeans, the Cinch brand puts ft and styling frst. Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the number one choice for those who live and breathe the Western way of life. 2013 National Junior High Finals Rodeo National Champion All-Around Cowgirl Kathryn Todd and 2013 National Champion Chute Dogging Champion Brett Stuart EVA WALSH NAMED EVP OF MARKETING AT DALLAS MARKET CENTER DALLAS (June 17, 2014) — Dallas Market Center today named Eva Walsh as its executive vice president of marketing. In her position, Walsh is responsible for overseeing Corporate Services, Creative Services and Corporate Communications, while continuing to lead Retail Relations and Business Development. "Eva has been instrumental in increasing business at Dallas Market through strategic projects and partnerships across industries, as well as refocusing our retail relations," said Cindy Morris, COO, Dallas Market Center. "We're thrilled to have someone with Eva's background and history heading up this vital part of our business." Walsh has been with Dallas Market Center for a total of nine years, serving in roles that included temporary and permanent leasing for the apparel industry, as well as retail relations and business development. She frst joined the Dallas Market Center team in 1989 as director of marketing and was promoted to director of leasing for the bridge and women's apparel industries. In 2003, Walsh relocated with her family to California, where she consulted for various companies, including DMC on the development of FashionCenterDallas®. In 2012, she returned to Dallas Market as VP of business development and led the company's retail sales force for specialty and major stores, as well as establishing new business opportunities. Walsh holds a bachelor's degree in communications and marketing from Texas A&M University. She resides in Argyle, Texas, with her husband of 26 years, Doug, and their four children. (214) 744-7444: dallasmarketcenter.com About Dallas Market Center: Founded in 1957, Dallas Market Center is the world's Eva Walsh 0714 IndustryNews.indd 8 6/20/14 9:25 AM

Articles in this issue

Links on this page

Archives of this issue

view archives of Western & English Today - SUM 2014