Western & English Today

FALL 2014

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Western & English Today 9 FALL 2014 WALTER MATHIAS NAMED DIRECTOR OF SALES FOR TWISTED X BOOTS Twisted X Boots is proud to announce the appointment of Walter Mathias to director of sales. Mathias has spent 22 years in Western retail, including owning a Feed and Western Wear store as well as a cattle and hay operation in Wimberley, Texas. Te past 12 years, he has worked on the wholesale side of the Western industry in management positions with 3D Belt Company and Rocky Brands. He and his wife of 29 years, Lori, have a daughter living in San Jose, Costa Rica, and a son at Texas State. Lori and Walter now reside in Decatur, Texas. "I'm very excited about the privilege of working with the Twisted X bunch," Mathias said. "Te knowledge and experience that founder Bob Frazier and company president Prasad Reddy have is just amazing. I'm delighted to be a part of a high quality, fast-growing boot company with deep Western roots, and with an emphasis on quality and ft." Frazier is pleased to have Mathias bring his experience and knowledge of the industry to the team. "I am extremely pleased that Walter has decided to join our company," Reddy said. "He is one of the few individuals I came across of whom everyone in our industry had nice things to say. I also appreciate his wholesale experience with Rocky Brands, a company I admire." (888) 894-2668; twistedxboots.com Walter Mathias MARKET CALENDAR Denver WESA Market, Sept. 5-7, 2014: Friday, Sept. 5, 8:30 a.m.-5 p.m.; Saturday, Sept. 6, 8:30 a.m.-5 p.m.; Sunday, Sept. 7, 8:30 a.m.-5 p.m. The Denver Mart, 451 E. 58th Ave., Denver, Colo., 80216; (800) 295-1041; denver-wesa.org Dallas Apparel & Accessories Market and STRUT–Dallas Shoes, Oct. 22-25, 2014: Oct. 22, 8:30 a.m.-6 p.m.; Oct. 23, 8:30 a.m.-7 p.m.; Oct. 24-25, 8:30 a.m.-6 p.m. World Trade Center, 2100 Stemmons Freeway, Dallas, Texas, 75207; (214) 655-6100; dallasmarketcenter.com

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