Western & English Today


W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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6 Western & English Today CONTENTS january Western & English Today ™ , (ISSN 1522-7308) Vol. 19 Issue 1, January 2015. Western & English Today is published 5 times per year: January Source (January), Early Spring (March), Late Spring (May), Summer (July), Fall (September) by American West Media L.L.C., 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. Periodicals Postage paid at Dallas, Texas, and additional entry points. Western & English Today is sent free of charge to qualified Western and English industry retailers. Subscription rate for all others is $30 per year. Postmaster: Send address changes to Western & English Today, 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. TM 32 56 52 Features & Departments 14 INDUSTRY NEWS Hondo Boots celebrates 50 years; other notable milestones and events. Susan L. Ebert 32 NEW PRODUCT ROUNDUP Kick of the 2015 buying season with this curated collection of exciting new of erings from top designers and manufacturers. Corinne Joy Brown and Susan L. Ebert 52 AMERICAN HAT 100TH ANNIVERSARY The dedication and drive of the American Hat team has made this legendary brand synonymous with quality for its century-long existence. Johnny D. Boggs 56 GET 'EM WHEN THEY'RE YOUNG Build brand loyalty w ith teens and preteens to create lifetime customers. Carol Gustafson Regulars 10 PUBLISHER'S FORUM Source Buyers' Guide 62 COMPANY DIRECTORY 94 PRODUCT INDEX 148 TRADE SHOWS 151 ADVERTISER INDEX COVER PHOTOGRAPHY AND STYLING: Studio Seven Productions, studiosevenproductions.com, (505) 268-4582/shelneese@msn.com, Albuquerque, N.M. Model: Anna Mallory WESTERN ANNA: "Gypsy" crushable soft brim hat with beaded hatband and feather detail by Charlie 1 Horse; "Divine" necklace in turquoise, carnelian and baule brass beads with a brass thunderbird pendant, "Annie" necklace in deer skin leather, natural brass findings and chain, Swaroski pearls and a patina brass cross, "Journey" cuff, hand-beaded(off the loom), Japanese glass beads and an assortment of glass and vintage beads all by Debi Lynn Designs; long- sleeved vintage-washed woven shirt with Aztec embroidery and rhinestones from Cowgirl Up by Sidran; Short curved suede fringe vest with nailhead and bead design on both front and back from Powder River by Panhandle Western Wear; Montezuma engraved sterling silver buckle with turquoise on a chocolate nubuck crocodile belt by Chacon Belts & Buckles; "Westward Journey" jeans, midrise and bootcut in a medium stonewash with embroidery and cording details by Adiktd; "Amunition" boots in turquoise and brown with silver studs and cross embellishments from the Double D Ranch Boot Collection by Lane Boots. ENGLISH ANNA: "Keeneland" adjustable-size fashion fedora, from the nineseven0 collection by Greeley Hat Works; "Honey Eater" shirt in a beautiful embossed microsuede with rhinestone snaps and sawtooth pockets by Outback Trading Company; plaid lined vest with bit detailing on back by Arista Equestrian; "Running Horses" in 14K gold on wide antiqued sterling silver cuff, snaffle bit bracelet in sterling silver, sterling silver and 14K gold "Running Horses" neck collar and sterling silver band rings, all by Kabana; "Paddock Pant" black stretch knit jeggings with breeches-style faux leather trim by Tasha Polizzi; 14-inch " Charlotte Engineer" boots with buckle detailing in camel by Durango Boots.

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