Western & English Today


W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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18 Western & English Today SELL C&I IN YOUR STORE! Sign up for our RETAIL PROGRAM! For more information, call 214-750-8222 or visit www.cowboysindians.com/advertising 200 Chestnut Street E., Suite 205 Stillwater, MN 55082 P: (800) 655-7872 • F: (866) 640-0881 kelly@tail-tamer.com • tail-tamer.com Tail Tamer Products Tail Tamer INDUSTRY NEWS Nocona Boot Company was founded in 1925 by Miss Enid Justin, daughter of H.J. Justin the founder of Justin Boots, Nocona Boot Company remains committed to its legacy built on the conf dence people have placed on the brand. Nocona Boots are built to handle the fearless activities of rough and tumble performers of the rodeo, the cowboys who put it all on the line every day and do it all with a certain swagger and charm. Whether you live the western way of life or simply want to be a cowboy for a day, Nocona boots provide the quality and heritage essential to a great name that people trust. (800) 548-1021; nocona.com WESA MB 3529 Justin Brands Promotes Key Personnel Leadership team at top footwear conglomerate set for future growth F ORT WORTH, TEXAS — Coming of one of its best years in history following several years of growth and prof t, Justin Brands, Inc. — a Berkshire Hathaway subsidiary since 2000—– announced f ve key promotions in 2014: Chuck Schmalbach to chief operations of cer, Lisa Lankes to chief marketing of cer, Mike Fuller to senior vice president of sales, Monte Nelson to brand manager for Tony Lama Boots, and Chris Stein to brand manager for Nocona Boots. Schmalbach brings a wide-ranging knowledge of the western footwear and workboot industry, a deep understanding of the company, and an expertise in navigating the intricacies of customer relationships, service and compliance. As COO, Schmalbach will oversee customer service, inventory management, e-commerce, compliance and retail operations. Lankes is an experienced communications and marketing leader and as CMO will oversee digital marketing, public relations, communications, licensing, event marketing, and advertising. Lankes has helped lead Justin Brands in a new direction in communications and marketing and has been instrumental in the evolution of consumer marketing for the brands, embracing new marketing trends and fostering a culture of innovative thinking throughout the company. As senior vice president of sales, Fuller will oversee all aspects of the sales divisions MARKETplace

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