Western & English Today


W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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52 Western & English Today W alking to school one morning, Andre Trevino discovered a bag full of money in the American Hat Company parking lot. Instead of running of rich, he brought the bag inside, where Bubba Silver, owner of the company and the bag, wanted to give the 12-year-old a reward. "I said I didn't want a reward," Trevino says. "I wanted a job, so he said come back afer school and I would have a job. I swept the factory foors afer school for several years." Forty-fve years later, Trevino's still with American Hat Company, only instead of sweeping foors he runs the factory. Keep in mind that when Trevino found that bag, American was based in Conroe, Texas. Today, it's in Bowie, Texas, but Trevino still lives in the Houston area and makes that fve-hour, one- way commute, spending most weekends at home and working Monday through Friday in Bowie. Tat's some dedication to a job. "It's not really a job," Trevino says. "It's all that I have ever wanted to do. I just love making great hats." Tat's the kind of story you'd probably expect from a company that celebrates its centennial anniversary in 2015. Over those 100 AMERICAN HAT COMPANY TURNS 100 By Johnny D. Boggs THE ALL -AMERICAN HAT STORY THE AMERICAN HAT CREW: From left: American Hat owner Keith Maddox; Sid Miller, State of Texas Agriculture Commissioner and owner of Tuf Cooper's NFR horse, Jewel; 2011,2012 and 2014 World Champion Tie-Down Roper Tuf Cooper; and American Hat President Keith Mundee.

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