Western & English Today

MAR 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Page 7 of 35

6 Western & English Today EARLY SPRING 2015 NEW PRODUCT roundup CALLING ALL CATTLE BARONESSES T he 2015 Rodeo Collection from Houston-based JulieBeth Handbags features the Longhorn bag, above, as its centerpiece. T e collection, and the Longhorn bag in particular, draws its inspiration from CEO/designer Beth Younger Purpich's family ranch, now celebrating its 100th year, and its cattle ranching legacy. Women who appreciate the majestic longhorn and the ranch lifestyle will f nd the Longhorn bag to be a great statement piece, and an instant conversation starter. Perfect for the rodeo or an evening out, it's also chic and stylish way to carry an iPad, notebook or laptop. Julie D. Stevenson, owner/designer of Rhed Lucy, teamed up with Purpich to collaborate on the Rodeo Collection by selecting stunning combinations of leathers and hides for the bags. "Rhed Lucy is known for its unique designs and incredible use of colors so it was a natural f t for us to collaborate as designers," says Purpich. Each JulieBeth handbag begins with the selection of the highest quality leather. Each handbag is then cut by hand and stitched with the utmost precision. Each member of the JulieBeth team of artisans has more than 25 years of experience in leatherworking, and takes pride in the meticulous craf ing of each JulieBeth handbag. "T e process for making a Longhorn bag starts from the inside out.," says Purpich. "We cut the lining, f llers and reinforcements for the bag, which will give the bag its structure. Next the leather is cut, followed by the hide. We pay special attention to cutting the hide and selecting a great pattern for the bag, assuring that no two bags are ever the same: We love this aspect and so do our customers. Once all the cutting has been completed, we begin the assembling, stitching and hardware additions. T e very last step is placing the horns on the bag, which serve as the handles." To become an authorized dealer of the JulieBeth Longhorn Collection, contact Julie D. Stevenson at Julie@rhedlucy.com or (713)503-5611. MSRP $555 juliebethhandbags.com WHAT A MESH! An all-mesh show coat? YES! Air moves right through the Zephyr II from Fun in the Saddle, evaporating sweat and keeping you cool — all the while looking traditionally marvelous. The Zephyr II features a single layer of mesh under the arms, a triple layer to shape lapels, and a double layer everywhere else for opaque airf ow. The new navy Zephyr II has a three- button closure and conservative navy satin detailing with two zippered slash pockets, lovely feminine seaming, and a double-vented back. The Zephyr is washable, durable and easy-care, with 10 percent Spandex for stretchy comfort. Also in black with silver trim in a four-button style for the dressage and jumper markets. MSRP $344 (503) 708-5722; FITSriding.com ✔ EDITOR'S PICK FINDING YOUR SKY PATH Khalama, a Tibetan expression meaning "sky path," is an expression of our path through the natural and spiritual world, and the beauty it entails. Miami-based Gabriela Emma Olivera creates the Khalama Collection from natural stones and organic materials imbued with spiritual energies: Tibetan white silver, brass, copper, semi-precious stones and organic materials such as turquoise, lapis lazuli, hematite, shells, coral, amber, glass and water pearls. Pieces include necklaces, earrings, bracelets, scarves and handbags. Shown above, white silver, coral and turrquoise bangle, MSRP $250 (786) 641-8008; khalama.com

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