Western & English Today

SUM 2015

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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6 Western & English Today SUMMER 2015 Bear Pascoe Ariat Signs Team Roper & NFL Super Bowl Champion Bear Pascoe for Apparel, Boots INDUSTRY news Ariat International, the leader in innovative Western and English footwear, apparel and accessories, will sponsor NFL player and team roper Bear Pascoe. This sponsorship includes Ariat's Western of erings for both footwear and apparel. Pascoe grew up on a large cattle ranch in California's Central Valley, where he spent much of his young life working alongside his family, learning to love the sport of team roping. He became an accomplished team roper at a young age and won a truck at the age of 15. When he married his wife, Katie Pascoe, he entered into another rodeo family: Her grandfather, John W. Jones, was a world champion steer wrestler, and her father, John W. Jones, Jr. is a three-time world champion steer wrestler. "Bear possesses a deep appreciation and passion for the Western way of life; he is an incredible athlete for both the NFL and Western sports. He is a great f t for the growing Ariat athlete roster," says Susan Alcala, vice president of partnership marketing at Ariat International. "I have been a longtime fan of the Ariat brand. I have to rely on key performance features to help me perform in and out of the arena when on the ranch and Ariat's products of er exactly that—from AriatTEK performance shirts to cutting edge boots like the Catalyst," says Pascoe. "Ariat is a terrif c partner, and I look forward to this partnership with such an authentic Western brand." Pascoe and his wife reside on California's coast in Morro Bay during the NFL of season, where he enjoys roping with friends and family on his horse Fairlea Wicked ("Wick"). He is a Super Bowl champion and currently plays tight end for the Chicago Bears. (800) 899-8141; ariat.com EVERYTHING NEW UNDER THE SUN T e Kastel Denmark Summer 2015 Collection features several new styles. T e f rst are the new Full Zip f tted shirts in breathable fabric in four popular color combinations; another new option is the short sleeve edition of the Charlotte UV Protective shirt, available in both Quarter Zip and Polo Shirt styles in a selection of colors. Also included in the Kastel Denmark Summer 2015 Collection are the new Equestrian Show Shirts in Ladies' and Youth sizes in white with four choices of collar and cuf accent colors. New this year, the Kastel Denmark Western-inspired Button Shirts come in f ve snappy color combinations. T ese shirts feature breathable fabric, 30 UPF protection, a thick traditional collar and a pearly button front with hidden inner buttons to prevent gaping. T e Summer 2015 Collection also features two more Western styles: the Western-inspired Krystal shirt in black or navy/red with a crystal yoke design as well as the Charlotte Signature Collection embroidered shirt in eight colors with an embroidered yoke. (775) 762-2368; kasteldenmark.com. EXCLUSIVE JEWELRY LINE DEBUTS Amber Marshall, star of UPtv's hour-long drama Heartland and proprietor of Amber Marshall Entertainment Inc., is pleased to announce a new partnership with Designs by Loriece. Drawing from Loriece' Boatwright's 25 years of experience creating f ne equestrian jewelry and Marshall's impeccable taste, they have designed a line of limited edition pieces in nickel- free, tarnish-resistant sterling silver (also available in f ne gold). Accessories and gif s are created in f ne lead-free pewter. T ese beautiful jewelry and gif creations ref ect Amber Marshall's love of horses and her Canadian outdoor lifestyle. (517) 376-9308; loriece.com INDEPENDENT SALES REPRESENTATIVES WANTED Hondo Enterprises seeks independent professional traveling salesmen to sell its Western boots in the following states: California, Nevada, Colorado, Nebraska, South Dakota, Minnesota, Wisconsin, Iowa, Illinois, Missouri, and Texas (Central/South). Candidates may email résumés to service@hondoquality.com. (866) 274-0972; hondoquality.com

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