Western & English Today


W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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JANUARY 2016 39 Jeans are an American standard. Raise the bar. Live comfortably in supreme fabric. Make a statement. You can do it all effortlessly in 2KGrey . You will be flawless with the flattering fit. Never again settle for less than what you deserve. Be fabulous, be confident in 2KGrey For your nearest dealer: 800•347•0033 More 2 K Grey at www.IntrepidIntl.com ntrepid I I nternational Feel Better Ride Better With deep roots in the Western lifestyle, the Cavender family owns fve working ranches in Texas, where they gather inspi- ration for the products they provide for their customers. "Te strength of the Justin brand has been a signifcant reason for the growth of our business throughout several decades," said James Cavender, founder, Cavender's. "We're pleased to present Justin Brands with this award, and thank them for their partnership and commitment to success over the last half century." Cavender's commemorated its anniver- sary with special celebrations, including customer appreciation events, shopping promotions and the launch of its ofcial 50th anniversary cap, which will be sold through the year. As the company continues to celebrate this milestone, additional loca- tions are scheduled to open in Chesterfeld, Missouri, and Rockwall, Texas. Oferings from Justin Brands divisions Justin Boots and Tony Lama Boots can be found at the 71 Cavender's locations across the country. About Justin Brands: Justin Brands, Inc. is a Berkshire-Hathaway subsidiary (NYSE: BRKa) and the world's largest manufac- turer of Western footwear. Its divisions also include leading footwear brands such as Justin Boots, Tony Lama Boots, Nocona Boots, Chippewa Boots and Justin Original Workboots. Justin Brands (817) 348-2081; justinbrands.com Equine Afaire's Popular Versatile Horse & Rider Competition Returns LONDON, OHIO – The 2016 Equine Afaire returns to the Ohio Expo Center in Columbus on April 7-10, bringing the very best in equine education, shopping, enter- tainment and, of course, the ultimate test of horsemanship: the Versatile Horse & Rider Competition. A select group of talented riders and their horses will tackle a challenging "obsta- cle course" in pursuit of $5500 in cash and the coveted title of champion at the 2016 Versatile Horse & Rider Competition. Te Versatile Horse & Rider Competition (VHRC) is a timed and judged race through a course that presents a unique set of rid- ing challenges and tests a wide range of horsemanship skills. In contrast to previous events, this year's competition will consist of just one round (not qualifying and fnal rounds) and will take place in the afernoon on Friday, April 8, in the coliseum at the Ohio Expo Center. "Te Versatile Horse & Rider Competi- tion is not only a true test of horseman- ship for horses and riders that are up to the challenge, but also a very popular event for attendees," says Eugenia Snyder, the pro- ducer of Equine Afaire. "Te competition usually draws some pretty amazing contes- tants, so it is our task to develop a course that is both difcult and doable, as well as suitable for different breeds and sizes of INDUSTRY NEWS

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