Western & English Today


W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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42 Western & English Today Sell C&I in your store! Sign up for our RETAIL PROGRAM! For more information, call 214-750-8222 or visit cowboysindians.com/sell-ci-in-your-store MARKETplace order to integrate messaging, maximize our brand position, collaborate on new busi- ness and deliver even better resources to the marketplace," says Cindy Morris, CEO and president of Dallas Market Center. "Eva is an imaginative, passionate executive who has tremendous respect and of ers a fresh approach to the business." Walsh has worked for Dallas Market Center for 10 years, serving in roles that included temporary and permanent leas- ing for the apparel industry, as well as retail development and business development. "What's important now more than ever is to help create new sales opportunities for our exhibitors, deliver new buyers to mar- ket, create an inspiring market experience, and to enhance our reputation as a mar- ketplace with unique and stylish products," says Walsh. "I'm thrilled to lead a tremen- dous team of imaginative and determined associates focused on these goals." About Dallas Market Center: Founded in 1957, Dallas Market Center is the world's most complete wholesale marketplace. Within its marketplace of more than f ve million square feet, retailers from around the globe source products ranging from home furnish- ings, gif s, decorative accessories and lighting to textiles, fashion accessories and men's, Western, women's and children's apparel. With more than 50 markets each year attended by more than 200,000 retail buyers from all 50 states and 85 countries, Dallas Market Center of ers hundreds of events and seminars geared toward helping retailers expand business and increase prof ts. Dallas Market Center (214) 655-6100; dallasmarketcenter.com Get Primed for AETA MIDDLETOWN, OHIO – Hopper Exposi- tions, the producer of the American Eques- trian Trade Association' International Expo, will sponsor an educational seminar on Fri- day, January 29, the day prior to the open- ing of the AETA Expo. The afternoon-through-evening event is anchored by Doug Fleener, a veteran retailer with more than 25 years of hands- on retail experience. Fleener is the former director of retail for Bose Corporation and has also owned and operated his o w n s p e c i a l t y stores. Currently, he is president and managing partner of Dynamic Expe- riences Group LLC, a Lexington, Mas- sachuesetts-based retail and customer expe- rience consulting f rm dedicated to helping retailers dramatically elevate their staff, leadership and sales performance. Learn more about Doug at DougFleener.com and by reading his blog RetailContrarian.com. T is invaluable learning experience is $50 per person for the entire program and includes a carved prime-rib dinner in the same room between 5 and 6 p.m. Fleener's program, "20-20 ADS: Improve Your Average Daily Sale Up to 20 Percent in 20 Days" begins at 3 p.m. and is one that has been done for a couple dif erent asso- ciations, including the 2015 New York Toy Fair and 2014 Spa Show. In the 90-minute af ernoon program, participants learn how to identify key sales opportunities within their stores and what training, merchandis- ing and leadership actions they can take immediately to improve ADS performance in under 21 days. After the dinner break, the program shif s to "T e $10,000 Idea," a fast-paced, fun shared-learning experience. Fleener can guarantee that the attendees will not have participated in anything like this. What better way to kickoff the 2016 AETA International Trade Show than an evening of learning, fun and money-mak- ing ideas! Join your host and facilitator Doug Fleener as he blends humor and retail expertise into a rich and rewarding learn- ing experience. T is is not your standard training program, but rather a fun interac- tive experience that will leave you with a list of proven ideas and to increase your prof ts $10,000 or more. Come prepared to engage, be inspired and share some of your best practices with your colleagues and friends. Hopper Expos (513) 422-2468; hopperexpos.com Doug Fleener INDUSTRY NEWS

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