Western & English Today


W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Resistol Made for the working cowboy and the rodeo competi- tors who live the Western lifestyle every day, "Resistol can be a little bit more core and ranchy on one end and be a little bit more edgy on the other," Riggs says. "In between is that classic Western look." T e manufacturing process is similar to Stetson's, "with a couple of tweaks here and there in the styling," Riggs says. Endorsements and sponsorships play a big role for the company. Resistol is the oldest sponsor of the Pro- fessional Rodeo Cowboy Association, and take a look at the hat company's lines: Trevor Brazile ... what else would the King of Rodeo wear except the King of Rodeo hats? T e Relentless line from Resistol features clean lines and classic styling that can be worn in the arena or out. Tuf Hedeman … aimed for roughstock cowboys who want a durable hat at a great price from one of the legends in the competitive arena. Jason Aldean … geared toward fans of contempo- rary country music looking for their f rst hat or want- ing a more causal, price-friendly look. "T ese palms are tough," Riggs says. "T ey can last multiple seasons." George Strait … For country-Western music fans who want that timeless style, whether straw or felt. Of course, Strait is on his "retirement" tour, but Riggs says any retirement won't af ect the program. "He's a legend," Riggs says. "His style and look is clas- sic and timeless. Year af er year, sales of the George Strait Collection have continued to be tremendous." Resistols, however, aren't worn by just rodeo cow- boys, country singers and their fans. T e John Wayne Collection is aimed for people who love the Duke and his status as the classic Western actor. Af er all, more than 35 years af er his death in 1979, Wayne remains among the best-known and most popular movie stars. And last but not least, the brand is aiming to make sure the youth stay in cowboy hats, too. "We want them wearing hats," Riggs says. "Some- times it's their dad's or grandpa's old hat, but they can't wait to get their very own f rst Resistol. With youth in mind, we will be launching a new product with safety in mind." Charlie 1 Horse Started in the 1970s, Charlie 1 Horse was made famous by wearers on the country music scene such as Johnny Paycheck, Mickey Gilley, Waylon Jennings and Charlie Daniels – not to mention NASCAR great Richard Petty. T ink fashion, with a lot of attitude. T ose aforementioned celebrities still wear Charlie 1 Horse hats. So does Kid Rock. Roughly a decade ago, 50 Western & English Today Hatco general manager Ricky Bolin (top) out for a ride; the "King of Country," George Strait (center); and 23-time world champion Trevor Brazile (left).

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