Western & English Today

Summer 2016

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/690105

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Page 33 of 35

32 Western & English Today SUMMER 2016 HOT TICKET T eaming up with Lane to design its eponymous boot collection since 2011, Double D Ranch has now entered a second collaborative partnership, in order to top of its fashion empire. Greeley Hat Works introduced an exclusive Double D hat line March 31 at the Dallas Market, and with frst orders arriving in stores in June, cowgirls can now deck out in DDR from head to toe. "Adding a hat license for years has been a desire of ours," says Double D cofounder and designer Cheryl McMullen. When Mc Mul len's nephew introduced her to Greeley owner Trent Johnson at Denver Market, she knew it was a partnership worth pursuing. "Trent's personality and design aesthetic mixed with the quality of their crafsmanship were additional reasons it was a perfect match." Of the seven hats in the debut collection (with various color options), styles vary with crown shape and brim width. Some feature Old Pawn and Navajo silver; others, Double D graphics. While some of the felts are adaptations of vintage pieces, others speak directly to the designer's heart. "Coat of the West was drawn from a hat similar to my daddy's that I began doodling and scribbling on long ago," McMullen says. "Anything part of our core collection originates from our DNA." www.ddranchwear.com, www.greeleyhatworks.com DOUBLE D TOPS THINGS OFF

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