Western & English Today

Fall 2016

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/715707

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40 Western & English Today EDITOR'S PICK FALL 2016 F irst hitting shelves in August, the Double R collection is already creating buzz in stores across the country. What enabled it to launch with such momentum? First and foremost, it comes from a brand we already know and trust when it comes to quality, design, and fit. e latest release from Resistol, Double R is all about enduring style. You'll find nothing but classic Western appeal among its debut designs, boasting front and back yokes, subdued colorways, and traditional plaids and prints that pay tribute to the pre-Urban Cowboy pearl-snap. ese shirts are timeless yet on-trend, understated yet stylish, retro yet contemporary — and all made in fabrics treated with a unique enzyme wash for a heavenly so finish. " ... [We] made an internal decision to get back to our roots," noted Annie Barrientos, who oversees Resistol apparel at Hatco, when the new line was first announced at the beginning of the year. "We are seeing a move back to a more core look. ere are a lot of vintage looks having a resurgence, mostly from the 1970s. Americana Vintage is in." www.hat-co.com DOUBLE R COWBOY CLASSICS

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