Western & English Today

Spring 2017

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/802593

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30 Western & English Today SPRING 2017 PHOTOGRAPHY: COURTESY GALLERIA MORUSSO FASHION MEETS FUNCTION SARM HIPPIQUE FROM GALLERIA MORUSSO By Lindsay Whelchel L ove was the catalyst for everything lead- ing up to the establishment of Galleria Morusso, even the crossing of oceans. Longtime equestrian Lauren Morlock of California met her husband in Italy, where she moved and lived for four years before bringing him to settle in the States. en, during a trip back to Europe, friends con- nected the couple with Sarm Hippique, an upscale Italian equestrian clothing compa- ny looking to expand into North America. e pair proved to be the perfect partners, bringing to the table Morlock's American horse showing experience and her hus- band's background in advertising and mar- keting, as well as his fluency in both Italian and English. Galleria Morusso was formed in 2013 as the exclusive North American distributor of Sarm Hippique — and now also the cutting- edge equine tack of Cal Rei of Spain and its own handcraed Italian Morusso jewelry. Its mission: to bring sought-aer European quality to the American and Canadian equestrian world. International influence isn't new to American equestrian fashion. Our equi- tation and hunt-style heritage is rooted in our ties to England. Today, though, Galle- ria Morusso is seamlessly incorporating an Italian aesthetic into the market, too. When it comes to style, Sarm Hippique is earning acclaim in and out of the arena for its distinctly equestrian yet Italian apparel — which includes boots, breeches, and show coats. "ere's no doubt that our sport is one that has its own unique fashion that's also em- ulated even by large fashion houses," Morlock says. "ey all have a very specific equestrian- oriented aesthetic. People are looking for stuff that's made in Italy. ey want that quality. ey want that incredible tailoring." According to Morlock, the highlight of the collection has to be the show coat. "I've never tried on a better fitting coat. ey're just so exquisitely tailored, and the attention to detail, [and] the fabric is luxurious," she says. "You put it on, and you feel like you can win a class. It looks as good as it feels." She also notes the coat's ability to fit and flatter many different body shapes and sizes, as well as be easily taken care of. "It's machine-washable. It's something you can literally throw in your suitcase, and then you put it on the hanger, and overnight it's ready to wear." Best of all? It easily transitions into your real-world wardrobe. "Because they're so well-tailored, they're elegant," Morlock says. "So you can literally just wear it as a blazer paired with some jeans and a cute shirt underneath with a little mini-heel, and you're good to go out to a nice business lunch." And even if you get caught in the rain on your commute, you'll still arrive dry and presentable for your meeting since the blazer is also waterproof. "From street to stable, you really have a versatile coat." www.galleriamorusso.com

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