Western & English Today

Summer 2017

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/833775

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Page 13 of 35

12 Western & English Today SUMMER 2017 S urveying retailers nationwide, we've compiled a retrospective report on industry profits and practices in 2016. A few points of interest in the digital realm: About half of those polled main- tain online stores, and web-based sales accounted for 20 percent of their annual gross. Plus, eighteen percent credited social media as their primary source of finding new vendors last year. 31.28% 0 10 20 30 40 50 60 70 80 Managers Owners 74.87% SURVEY RESPONDENTS ARE: PHOTOGRAPHY: COURTESY ALLEN BOOTS 8.7% 1.5% 3.1% 86.7% 11 or More 6-10 2-5 Single Store TYPE OF STORE STATE OF THE INDUSTRY REPORT 2017

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