Western & English Today

Fall 2017

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/861966

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Page 27 of 35

26 Western & English Today FALL 2017 Experts weigh in on how to shop for pieces your customers will appreciate. by Robyn Volkening FOLLOWING THE TURQUOISE TRAIL H appiness, luck, and health. Who doesn't want more of that? e early Navajo People believed the turquoise stones of their homeland represented those very qualities. As such, they developed silversmith abilities to showcase the fortuitous stones in jewelry creations that have come to symbolize the Southwest for more than 100 years. Recently, the popularity of turquoise jewelry has surged beyond Western borders. Ernie Montoya of Albuquerque-based Sunwest Silver, which works with 150 to 200 Native artists at any given time, says that diamond dealers who used to just buy silver as scrap are placing turquoise pieces in their cases to sell next to their diamond offerings. Whether you've been selling turquoise for years or are new to the business, there are several key lessons—and a few new tips—to know when shopping for your store (and yourself!).

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