Western & English Today

Fall 2017

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/861966

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8 Western & English Today FALL 2017 EDITOR'S PICK I n the town of León, Mexico, boots are serious business. Known as the Leather Capital of the World, León is home to many of today's best leather artisans, who manufacture the collections of top boot brands such as Liberty Black, a women's label from Caborca Group with edgy designs and crossover appeal. Caborca was originally founded in 1978 by Luis Torres Muñoz and his two sons, Luis Jr. and José Manuel. In the beginning, six crasmen made 12 pairs of boots per day, but the growing popular- ity of Caborca boots and its associated brands catapulted the com- pany into the mainstream. Now, from its factory in León, more than 550 employees manufacture 7,000 pairs of boots every week, com- bining traditional crasmanship with the industry's latest technol- ogy. at technology includes an X-ray machine used to inspect the quality of the boots, as well as test the leather for exposure to any potentially hazardous toxins. e company also utilizes German and Italian machinery — yet, operating it requires great artistic skill, according to marketing manager Liliana Lozano. And many aspects of the finishing process, such as leather braiding, are still done by hand. Caborca's high standards of quality aren't limited to its boots. e company prides itself on being an equal opportunity employer that engages in many social and environmental efforts, from using vegetable dyes to providing health and wellness programs for em- ployees. "is is a very socially responsible and humanistic compa- ny," Lozano says. "e owners care about their employees. It's a re- ally neat environment here. It's a healthy place where people come, and we are happy, so that reflects in our job, because we make it with love and with passion, so we do things right." Making boots with positive energy is the Caborca motto. "It's what we live for. We all give a little of our energy to every boot we make," says Lozano, citing Liberty Black's efforts to make a fashion statement with designs rooted in the Western way of life but mixed with a little bit of bohemian, rock-and-roll and hippie influences. "Our aim is to come up with really unique and different shoes for people that dance to their own tune, the true wanderers that enjoy freedom, and for cosmopolitan bohemians. Our products are made to make those people happy and to give them a sense of freedom." liberty-black.com LIBERTY BLACK BOOTS By Lindsay Whelchel PHOTOGRAPHY: COURTESY CABORCA GROUP

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