Western & English Today


W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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34 Western & English Today P H OTO G R A P H Y: S H U T T E R S TO C K E mployee turnover can be costly. According to the economic research division of Glassdoor, the job recruiting and company rating website, the cost of employee turnover amounts to 21 percent of a position's annual salary. According to the U.S. Bureau of Labor Statistics, turnover related to employees quitting voluntarily has also risen in recent years. e correlation between employee satisfaction and retention is critical to the retail industry. Glassdoor reports that satisfi ed employees engage in their duties and connect positively to customers, which relates to increased productivity, customer satisfaction, and sales. "Employee engagement is incredibly important," says Michelle McGill, vice president of human resources at Ariat. "When employees are engaged in the work that they are doing and the culture, they give more discretionary eff ort. ey're intent to stay. eir commitment to the organization is higher, and all of that translates to higher productivity and better results." Learn how staff appreciation could make—instead of break—your retail business. by Lindsay Whelchel GETTING ENGAGED Industry Notes Here's how some retailers show their staff appreciation. BOOT BARN Nationwide | 3,131 employees | 222 stores "For two years in a row, we have kept the employee portion of health insurance costs fl at, while expanding the network coverage to every Boot Barn store location. We are also encouraging participation in a broader range of wellness programs, off ered direct to each employee, to foster a healthier and more fulfi lling lifestyle." —Mark Rosewell, Senior Vice President of Human Resources MAVERICK FINE WESTERN WEAR AND THE GENERAL STORE Fort Worth, Texas | 31 employees | 2 stores "We off er a competitive individual and team bonus structure, benefi ts, and a 'team player of the month award' to motivate and reward our employees. We also have monthly store meetings where we gather to eat, train, and have open discussion together. Each employee receives a token of appreciation on their anniversary each year, as well as an individual birthday cake and card. Gayle [Hill, owner] has opened her own home to host multiple baby showers, celebrations, and an annual Christmas party." —Diana Bloxom Barbaro, Store Manager Mark Your Calendar Employee Appreciation Day March 2, 2018

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