Western & English Today

Spring 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/955902

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14 Western & English Today SPRING 2018 PHOTOGRAPHY: (ALL PHOTOS) COURTESY CORRAL BOOTS FASHION MEETS FUNCTION CORRAL BOOTS The Tyson Durfey Performance Line integrates comfort with style. By Sarah E. Ashlock S ince the 19th century, cowboy boots have served a utilitarian purpose. In the 20th century, western films romanticized the style, sometimes emphasizing fashion over function. Now, fast forward to 2018, and there's no longer a need to choose between style and comfort. Corral Boots — which surfaced about two decades ago and now has hundreds of retailers in the United States and Mexico — has paired grit with glamour in its recently launched Tyson Durfey Performance Line. "We needed boots designed and approved by cowboys, for cowboys," says Christian Stefanoni, chief marketing officer at Corral Boots. Tyson Durfey, the 2016 PRCA tie-down roping world champion, happened to be the perfect candidate with which to collaborate. ough he now calls Weatherford, Texas, home, Durfey's rodeo career began at the age of 14 in the Midwest. Finding someone with a history of boot-wearing was essential for Corral Boots, which plans to further expand its collaboration efforts. Next up, the premiere bootmaker will partner with 2017 WPRA world champion barrel racer Nellie Miller. With an innovative, ultra-flexible sole to eliminate the painful initiation of breaking in boots, Corral's Performance Line sets itself apart. "is technology allows the user to perform a more versatile lifestyle with the same pair of boots on their feet at different scenarios," Stefanoni says. Versatility reigns supreme with these collections, allowing men and women to smoothly transition from a rugged day job to a rowdy night on the town to a relaxed Sunday family dinner. MEN'S Rugged style and ultra-resistant leather give these boots long-term versatility.

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