Western & English Today

Spring 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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18 Western & English Today SPRING 2018 18 Western & English Today SPRING 2018 G ood news, retailers: Sales are predicted to climb in 2018. e National Retail Fed- eration predicts retail sales in 2018 to in- crease by 3.8 to 4.4 percent from 2017. While that's positive news, there is a caveat: Of that overall growth, a 10 percent to 12 percent increase is pre- dicted specifi cally for online sales. It's a topic at the forefront of this industry. Identifying the growing number of online shoppers versus the number of in-store shoppers is a quest faced by West- ern retailers across the country. In its 2017 Retail Trends Report, Strategy& (Price- waterhouseCoopers' strategy consulting group) states the following: "Although overall retail sales performance is quite strong, during the last several years es- sentially all of the infl ation-adjusted gains in retailer revenue have been driven by online channels, which enjoy growth rates as much as seven percent higher than retail sector growth as a whole." While there's no denying the conveniences of shopping online, and although there is a consensus across the industry to blend technology and online sales with traditional forms, there is also still plenty to consider when it comes to shopping face to face. e question, then, is how can brick-and-mortar retail stores — still a strong- hold in the Western retail market — not just complement, but compete, with the vast online-shopping terrain? Here are some tips and tactics on how to make the most of the in-store shopping experience. How to maintain foot traffic with online sales on the rise. By Lindsay Whelchel IN-STORE INCENTIVES

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