Western & English Today

Spring 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/955902

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Page 23 of 35

22 Western & English Today SPRING 2018 THINGS OFF TOPPING e goal of any storefront is to not only maintain but grow its audience. You want to have something for everyone who walks in the door. When it comes to women's fashion, you have to think about various ages, body types, and price points. You also have to consider the diff ering preferences of the traditionalist and the trend-conscious fashionista. One way to diversify for the upcoming season (and add originality to your displays): Style classic fall staples — like a fringe leather jacket or blanket-print poncho — with edgy, contemporary accessories. Our pick for accessory of the year is the hat. A funky topper can take a T-shirt and jeans from simple to chic, and hatmakers continue to expand their collections with non-traditional silhouettes, rich seasonal colors, and bold embellishments. is fall, think turquoise and lavender fedoras and fl at-brim felts with feathers and brooches. Photography: Scott Slusher Models: Emily Williams and Julian Machann, Kim Dawson Agency Hair/makeup: Al Tidwell, Kim Dawson Agency

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