Western & English Today

Spring 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/955902

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SPRING 2018 Western & English Today 3 Western & English Today ™ (ISSN 1522-7308), Vol. 22 Issue 2, April 2018. Western & English Today is published 4 times per year: January Source (January), Spring (April), Summer (June), Fall (September) by American West Media L.L.C., 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. Periodicals Postage paid at Dallas, Texas, and additional entry points. Western & English Today is sent free of charge to qualified Western and English industry retailers. Subscription rate for all others is $30 per year. Postmaster: Send address changes to Western & English Today, 6688 N. Central Expressway, Suite 650, Dallas, Texas 75206. CONTENTS SPRING 2018 FALL FASHION Get a glimpse of some of the latest designer looks, capped off with our favorite trendy new toppers. 22 FASHION MEETS FUNCTION Corral Boots collaborates with champion roper Tyson Durfey on a sleek new performance line. 4 EDITOR'S NOTE | 6 EDITOR'S PICKS | 8 NEW PRODUCTS FALL HUES FOR HIM When it comes to men's fashion this season, we found pieces that look just as good on the street as they do in the saddle. IN-STORE INCENTIVES Retailers explain their successful strategies to get shoppers in the door and keep them coming back. 14 16 18 ON THE COVER Fashion photo by Scott Slusher featuring Rhonda Stark Designs, American Hat Company, Laura Ingalls Designs, and Montana Silvermiths. See resources on page 27. AN INSIDER'S GUIDE TO INSTAGRAM ea Larson from @thecowgirldiaries shares tips on how to make the most of social media. 10

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