Western & English Today

Spring 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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SPRING 2018 EDITOR'S PICK 6 Western & English Today WESTWARD JOURNEY SILVERADO APPAREL + HOME LOOKS AHEAD. By Lindsay Whelchel PHOTOGRAPHY: COURTESY SILVERADO APPAREL + HOME F or Sylvia Spence, the last 37 years in business have been a journey. Her family's roots as Ortega weavers helped Spence, the owner of Silverado Apparel + Home, start her career. Eventually, Spence began designing coats from Pendleton blankets and black cotton throws, and that grew into her business. "[Weaving] was a really strong background to design a lot of fabrics and work with different mills so we could end up with fabrics that were uniquely ours," Spence explains. ose early apparel products put Silverado—and Spence—on the map. With the success of its washed-upholstery fabric, multiple clothing lines, and eventual foray into the home décor and hospitality markets, the company has continually sought to create one-of-a-kind designs. ree years ago, aer a 15-year hiatus in which she focused on her home line, Spence returned to fashion. "I put this collection together and, boom, it has taken off," she says. "Maybe a lot of it is because I came into it with a really fresh eye. I didn't look at anything else that really was out there. I just wanted to try some different ideas, and I think we filled a void in the market that wasn't there." ough Silverado sources fabrics globally, the company is committed to U.S. manufacturing, and all production is done in-house. Silverado remains dedicated to its wholesale retailers, but the Albuquerque-based com- pany does offer exclusive sales online from time to time. Next up for Silverado is Wander- lust, its new apparel collection inspired by Route 66. For Spence, it's just another journey on the horizon. silveradoapparel-home.com " Sylvia is just one of those people with an all-around great sense of style. And it seamlessly transitions from her home décor to fashion. The Silverado Apparel line exhibits the same Southwestern prints, color palettes, and refined details — in flattering silhouettes for every woman. " Holly Henderson, Editorial Director, W&E Today

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