Western & English Today

Spring 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

Issue link: https://wetoday.epubxp.com/i/955902

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SPRING 2018 Western & English Today 7 D ouble D Ranch is taking us back to the era of Southern Rock. e iconic brand named its retro-inspired Spring collection for the musical subgenre that came to embody the discography of 1970s Americana. "e whole collection represents the time that I grew up, that coming-of-age time for me in the late '70s," says Cheryl McMullen, Double D Ranch's creative director. "A lot of it is built around music that I listened to growing up." e collection will feature three drops, each distinct in color palette and feel. e first, Muscle Shoals, harkens back to the mag- ic created in that legendary Alabama recording town by the likes of Aretha Franklin, e Rolling Stones, Lynyrd Skynyrd, and Bob Dylan. e second, Almost Famous, showcases the funky faux-fur, denim, and free-spirit vibe immortalized by the era. e third, I'm With e Band, features an eclectic Americana wardrobe fitting for traveling fans following their favorite bands. With this new collection, Double D Ranch gives its fans something to sing about. ddranchwear.com PHOTOGRAPHY: COURTESY DOUBLE D RANCH SOUTHERN ROCK DOUBLE D RANCH HITS A HIGH NOTE WITH RETRO COLLECTION. By Lindsay Whelchel " I personally love the '70s (hippie prints, flare jeans, The Allman Brothers, Lynyrd Skynyrd), so this collection really brings it home for me. It is a true embodiment of Southern Rock — which I think is a perfect metaphor for the DDR brand as a whole. It's always been a subgenre of Western fashion, with a little bit of rock 'n' roll edge. " Holly Henderson, Editorial Director, W&E Today

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