Western & English Today

Summer 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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SUMMER 2018 Western & English Today 15 SURVEY PRIZES! is year, we gave away a hair-on-hide travel kit from Double J Saddlery and a custom Rocki Gorman turquoise necklace to two lucky survey respondents. If you didn't receive the survey this year, be sure to sign up for next year at wetoday.com. Q3: Where is your store located? RURAL TOWN OR COMMUNITY 45.65% SUBURBAN AREA 22.28% SMALL TO LARGE CITY (50,000 TO 499,999 POP.) 14.67% METROPOLITAN AREA (500,000 OR MORE POP.) 9.24% ONLINE ONLY 8.15% Q4: Where is your store housed? Stand-alone Online only Shopping center Mall 73.37% 14.67% 10.33% 1.63% How long has your store been in business? Q5: Q7: Approximately how many employees work in your store? Q8: Has your staff size increased, decreased, or stayed the same since 2017? Q6: What's your most profitable season? 23.27% SPRING (March-May) 22.64% SUMMER (June-Aug) 27.67% FALL (Sept-Nov) 26.42% WINTER (Dec-Feb) 1 TO 5: 70.11% 6 TO 10: 11.96% 11 TO 15: 5.43% MORE THAN 16: 12.50% INCREASED 4.35% DECREASED 16.30% STAYED THE SAME, BUT WITH TURNOVER 27.17% STAYED THE SAME, WITHOUT TURNOVER 52.17% Less than 1 year 2.17% 1 to 5 years 7.07% 6 to 10 years 10.33% 11 to 15 years 12.50% 16 to 30 years 33.70% More than 30 years 34.24%

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