Western & English Today

Summer 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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Western & English Today 17 SUMMER 2018 New boots for Fall 2018 www.smokyboots.com women's style 6880 men's style 4880 toddler's style 3800 child's style 3880 Q10: How long will you carry an item if it has had a successful sell through? 1 SEASON 10.69% 6 MONTHS 11.95% 1 YEAR 17.61% 1.5 YEARS 11.95% 2 YEARS 47.80% 0% 10% 20% 30% 40% 50% SPRING (March - May) SUMMER (June - August) FALL (September - November) WINTER (December - February) 35.85% 29.56% 30.19% 4.40% 0% 10% 20% 30% 40% 50% SPRING (March - May) SUMMER (June - August) FALL (September - November) WINTER (December - February) 40.25% 8.18% 16.98% 34.59% 0% 10% 20% 30% 40% 50% SPRING (March - May) SUMMER (June - August) FALL (September - November) WINTER (December - February) 23.27% 34.59% 8.81% 33.33% 0% 10% 20% 30% 40% 50% SPRING (March - May) SUMMER (June - August) FALL (September - November) WINTER (December - February) 11.95% 34.59% 44.65% 8.81% Q11: When do you typically purchase merchandise for the summer? Q12: When do you typically purchase merchandise for the fall? Q13: When do you typically purchase merchandise for the winter? Q14: When do you typically purchase merchandise for the spring?

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