Western & English Today

Summer 2018

W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.

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20 Western & English Today SUMMER 2018 TV RADIO NEWSPAPER MAGAZINES DIRECT MAIL BILLBOARDS INTERNET/WEB SOCIAL MEDIA DO NOT ADVERTISE 10.67% 24.67% 25.33% 24.67% 36.00% 16.00% 51.33% 76.00% 11.33% Q23: On which media channels do you advertise? Yes, one or more staff members help with social media, but it's not their sole responsibility. 35.57% Yes, we have one or more staff members whose sole responsibility is social media. 9.40% No, we don't use social media. 12.08% No, we hire outside help for social media. 3.36% Yes, as the manager/ owner, I do it all! 39.60% Q25: Do you sell products direct through social media channels? YES 45.64% NO 54.36% Q26: Do you plan to develop or update a website within the next 12 months? Yes, we plan to update our current website. No, we do not plan to update our current website. Yes, we plan to develop a new website (and do not have one currently). No, we do not plan to develop a new website (and do not have one currently). Q24: Do you have a staff position responsible for social media? 54.00% 22.67% 8.00% 15.33%

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